Looking at the smartphone market from a geographic perspective, the developing markets still have a lot of upsides, some market momentum has been lost as the transition from feature phone to smartphone has started to slow. In all markets, pricing remains a critical decision factor when purchasing a new handset, and this is creating new opportunities for mid-range price points. However, the most significant and most uncertain market factor is how the U.S.-China trade dispute will play out over the year.
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